BUSINESS RESEARCH METHODS

This course is designed to assist students in making a research activity plan. Discussion of lecture material will emphasize technical and methodological issues in the research process. Various topics that will be discussed and trained to students include: selection of topics, issues that are interesting and feasible to study, search for conceptual or theoretical foundations, preparation of research designs, design of data collection tools, application of data analysis methods, interpretation of results and preparation of research reports.  RPS Metlitbis – ESP 204    Week 1 research in business    Week 2 ethics in research business     Week 3 thinking like a researcher     Week 4 business research process    Week 5 secondary data exploration    Week 6 research design   Week 7 qualitative research    Week 8 observation studies   Week 9 experiments    Week 10 survey    Week 11 measurement    Week 12 questionnaire and instruments    Week 13 sampling    Week 14 data preparation n description