Case Analysis PART 2: INTERNATIONAL MARKETING

Each chapter in International Marketing, Cateora Graham, 15th Edition, is introduced with a Global Perspective, a real-life example of company experiences that illustrates salient issues discussed in the chapter. Companies featured in the Global Perspectives range from exporters to global enterprises.

New cases analysis, both in the text and video, and class discussions while broadening a student’s critical thinking skills. The case bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world.

Case Study-group assignment IM-13MJA-13MJB 11.case_2_7_McDonalds_and_Obesity 14.case_3_2_Swifter_Higher_Stronger_Dearer 12.case_2_8_Ultrasound_Machines_India_China_and_a_Skewed 15.case_3_3_Marketing_to_the_Bottom_of_the_Pyramid 18.case_4_1_Tambrands_Overcoming_Cultural_Resistance 17.case_3_5_A_Sea_Launch_Recovery 19.case_4_2_Iberia_Airlines_Builds_a_BATNA 20.case_4_3_Sales_Negotiations_Abroad_for_MRI_Systems 21.case_4_4_National_Office_Machines 22.case_4_5_AIDS_Condoms_and_Carnival 13.case_3_1_International_Marketing_Research_at_the_Mayo_Clinic 23.case_4_6_Making_Socially_Responsible_and_Ethical_Marketing

Case Analysis PART 1: INTERNATIONAL MARKETING

Each chapter in International Marketing, Cateora Graham, 15th Edition, is introduced with a Global Perspective, a real-life example of company experiences that illustrates salient issues discussed in the chapter. Companies featured in the Global Perspectives range from exporters to global enterprises.

New cases analysis, both in the text and video, and class discussions while broadening a student’s critical thinking skills. The case bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world.

Case Study-group assignment IM-13MJC-13MJI 1.case_1_1_Sratbucks_Going_Global_Fast 2.case_1_2_Nestle_The_Infant_Formula_Controversy 3.case_1_3_Coke_and_Pepsi_Learn_to_Compete_in_India 4.case_1_4_Marketing_Microwave_Onvens_to_a_New_Market_Segment 5.case_2_1_The_Not_So_Wonderful_World_of_EuroDisney 6.case_2_2_Cultural_Norms_Fair_and_Lovely_and_Advertising 7.case_2_3_Starnes_Brenner_Machine_Tool_Company 8.case_2_4_Ethics_and_Airbus 9.case_2_5_Coping_with_Corruption_in_Trading_with_China 13.case_3_1_International_Marketing_Research_at_the_Mayo_Clinic

Assignment Format: INTERNATIONAL MARKETING MANAGEMENT

The main objective of this international marketing distance learning study program is to help a student better understand marketing in all cultures. It addresses global issues and discusses concepts relevant to all international marketers, regardless of the extent of their international involvement.

The course is also designed to stimulate curiosity about management practices of companies, large and small, seeking market opportunities outside the home country and to raise the reader’s consciousness about the importance of viewing international marketing management strategies from a global perspective.

The complete information about format of assignment for International Marketing Management – Economic Faculty – University of Pasundan Bandung are following: Cover page- IMFormat of Group Assignment IM Evaluation Form-group presentation IM HOW TO SEND EMAIL  NILAI Individu EMJ423_13MJB NILAI Individu EMJ423_13MJA.2 NILAI Individu EMJ423_13MJC  NILAI Individu EMJ423_13MJI  NILAI Group Present EMJ423 NILAI Full Paper EMJ423-13MJA  NILAI Full Paper EMJ423-13MJB  NILAI Full Paper EMJ423-13MJC  NILAI Full Paper EMJ423-13MJI